I'm Dave. I build, maintain, and review websites.

I'm a UK-based web developer with years of experience building everything from small WordPress sites to complex web applications. I run Friendly Web Guy with my spouse, helping indie developers and small businesses get their ideas online.

I'm a regular at WordPress community events and I've seen countless "beta" products launch. I noticed a recurring problem: founders are so close to their code that they can't see the simple UX hurdles that confuse new users.

I don't have marketing science credentials. I don't make promises about conversion rate optimization or "growth hacking."

My value is genuine, first-impression honesty from someone who knows how the web works. I'm the developer friend you ask to "take a quick look" at your site—but I actually spend the time to give you a thorough, focused answer.