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TaskFlowReview for Sarah J.
Uncovering Onboarding Friction for TaskFlow
How a 2-hour review found three critical drop-off points in a new SaaS onboarding flow.
The Challenge
TaskFlow was seeing a 40% drop-off during onboarding but couldn't figure out why.
The Review
I went through the flow as a new user and found that the "Connect Calendar" step was confusingly phrased and felt like a privacy risk.
The Result
Sarah tweaked the copy and added a "Skip for now" option, resulting in a 15% increase in completed signups within a week.
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